Understanding and improving primary care prevention advice for people who experience multiple long-term conditions and socioeconomic deprivation
Background
Helping people stay healthy and avoid illness is an important area the NHS is trying to improve. Primary care staff (including GPs, nurses, pharmacists and many others) help people stay well by recommending changes to health behaviours, such as exercising more or stopping smoking. People experiencing socioeconomic deprivation are likely to have worse health, and more than one long-term condition. They can benefit most from support but are often left behind by prevention advice that might not suit them or help them.
Approach
This study will examine how healthcare professionals can improve communication about prevention for people experiencing multiple long-term conditions and socioeconomic deprivation. Using conversation analysis to identify patterns in language and communication, the study will start with a review of recorded primary care consultations where healthcare staff and patients discuss prevention. Working with patients, primary care professionals, and policymakers, the study will explore how to best support people experiencing socioeconomic deprivation and will build an evidence base of effective communication strategies. A panel of people with lived experience will be involved throughout the study.